IBM Smart City (Student Project)
:30 Explainer Video
Design Board Frames
This project was created for educational purposes as a homework assignment for the Design Bootcamp course from School of Motion, Inc. The brief scripted out a :30 spot about transforming congested wasteful cities into smart and sustainable ones.
I have tried to convey the urgency of the problem and showcase a few solutions of how new tech can help our cities become more “user-friendly” and connected to the environment. My concept is based on the idea of a hive and collective intelligence, inspired by IBM’s rebus logo. I came up with detailed but simple and playful illustrative style for a friendly feel.
Today’s cities have populations they were not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing.
And, high energy costs.
At IBM, we’re good at solving problems.
So we came up with a solution. Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid...
intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
Intrigued? Find out more at IBM.com/smartcity